Best Practices
Recommendations for getting the most out of TendSocial.
Content Strategy
Maintain a Clear Brand Voice
- Set up your Brand Profile - Define voice, tone, and prohibited topics
- Use consistent language - AI suggestions adapt to your brand settings
- Review AI prompts - Adjust generation settings for your industry
Plan with Campaigns
- Group related posts - Use campaigns to organize content themes
- Set measurable goals - Track campaign performance over time
- Tag consistently - Use tags to categorize content for reporting
Publishing Best Practices
Optimal Posting Times
- Use analytics - Check when your audience is most active
- Schedule ahead - Queue content during your peak hours
- Consider time zones - Account for your audience's locations
Platform-Specific Tips
| Platform | Best Practices |
|---|---|
| Twitter/X | Short, punchy content; use threads for long-form |
| High-quality images; use Stories for engagement | |
| Professional tone; share industry insights | |
| Mix content types; encourage comments | |
| TikTok | Trendy, authentic; vertical video format |
Engagement
Monitor Your Inbox
- Respond promptly - Use Inbox to catch messages quickly
- Assign to team - Route conversations to the right person
- Set expectations - Use auto-replies during off-hours
Build Community
- Ask questions - Encourage audience participation
- Acknowledge feedback - Respond to both positive and negative comments
- Share user content - Repost customer stories (with permission)
Analytics & Optimization
Review Weekly
- Check dashboards - Monitor key metrics weekly
- Compare campaigns - Identify what's working
- Iterate - Adjust strategy based on data
Key Metrics to Watch
| Metric | Why It Matters |
|---|---|
| Engagement Rate | Shows content resonance |
| Reach | Measures audience growth |
| Click-Through Rate | Indicates content effectiveness |
| Response Time | Affects customer satisfaction |
Team Collaboration
Use Roles Effectively
- Owners/Admins - Set strategy and approve content
- Editors - Create and schedule posts
- Viewers - Monitor analytics
Approval Workflows
- Set up approval requirements for sensitive content
- Use draft mode for team review before publishing
See Also
- Getting Started - Setup guide
- Analytics - Understanding metrics
- Campaigns - Campaign management