TendSocial

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Welcome to TendSocial AI! This comprehensive guide will help you get the most out of the platform's powerful content creation and distribution features.

Table of Contents ​

Getting Started ​

First Time Setup ​

  1. Access the Application

    • Navigate to the application URL
    • Sign in with your credentials (or create an account if first time)

  2. Set Up Your Company

    • Click on "Company Settings" in the sidebar
    • Enter your company name
    • Invite team members (optional)

  3. Set Up Your Brand Profile

    • Navigate to "Brand Guide" from the sidebar
    • This is the foundation for all AI-generated content

Brand Guide ​

The Brand Guide is where you define your brand's identity. The AI uses this information to ensure all generated content is on-brand.

Analyzing Your Brand from a Website ​

  1. Navigate to Brand Guide

    • Click "Brand Guide" in the sidebar

  2. Enter Website URL

    • Paste your brand's website URL
    • Click "Analyze Website"

  3. AI Analysis The system will automatically extract:

    • Primary Colors - From your CSS stylesheets
    • Typography - Font families used
    • Brand Voice - Inferred tone and style
    • Mission Statement - Derived from content
    • Core Values - Extracted from about pages

  4. Review & Refine

    • The AI provides initial suggestions
    • Click "Edit" on any section to customize
    • Use the Brand Consultant Chat for interactive refinement

Brand Guide Sections ​

Visual Identity ​

  • Primary Color: Main brand color (hex code)
  • Typography: Primary font family
  • Logo: Upload your logo (coming soon)

Brand Voice & Messaging ​

  • Voice: Tone characteristics (e.g., "Professional yet conversational", "Bold and innovative")
  • Mission Statement: Your company's purpose (1-2 sentences)
  • Core Values: 3-5 key principles that guide your brand

Target Audience ​

  • Ideal Client Profile (ICP): Demographics and psychographics
  • Pain Points: Problems your audience faces
  • Goals: What your audience wants to achieve

Using the Brand Consultant ​

The AI Brand Consultant helps refine your brand strategy:

  1. Click "Chat with Brand Consultant"
  2. Ask questions like:
    • "Help me refine my mission statement"
    • "What values should a B2B SaaS company emphasize?"
    • "How can I make my brand voice more approachable?"
  3. The consultant provides suggestions you can apply directly

Content Strategy ​

Strategic Roadmap ​

The Strategic Roadmap helps you plan long-term content campaigns.

Creating a Campaign ​

  1. Navigate to Strategy

    • Click "Strategy" in the sidebar
    • Click "New Campaign"

  2. Define Campaign

    • Name: e.g., "Q1 2025 Product Launch"
    • Theme: Central topic or focus
    • Duration: Start and end dates
    • Platforms: Select target platforms (LinkedIn, X, Instagram, etc.)

  3. Generate Ideas

    • Click "Generate Campaign Ideas"
    • The AI creates:
      • Blog post topics
      • Video script concepts
      • Social media themes
    • All aligned with your Brand Guide and ICP

Campaign Calendar ​

  • Monthly View: See all campaigns and their content
  • Drag & Drop: Reorganize blog ideas and videos
  • Status Tracking: Draft → In Progress → Scheduled → Published

Blog Studio ​

The Blog Studio is a markdown editor with AI superpowers.

Creating a New Blog Post ​

  1. Navigate to Blog Studio

    • Click "Blog Studio" in sidebar
    • Click "New Blog Post"

  2. Start from an Idea

    • Select an idea from your Campaign calendar, OR
    • Create a new topic manually

  3. AI-Assisted Writing The AI will generate:

    • Full markdown content
    • SEO-ready frontmatter (title, description, tags)
    • Proper heading hierarchy
    • On-brand tone and voice

Editing Features ​

Text Refinement Tools ​

  • Expand: Make a section more detailed
  • Shorten: Condense verbose text
  • Fix Grammar: Correct spelling and grammar
  • Format Markdown: Clean up markdown syntax

To use:

  1. Highlight text in the editor
  2. Click the desired tool from the toolbar
  3. Review AI suggestions and apply

Blog Assistant Chat ​

For more complex edits:

  1. Click "Chat with Blog Assistant"
  2. Ask for help:
    • "Add a section about the benefits"
    • "Rewrite the intro to be more engaging"
    • "Add statistics to support this claim"

Frontmatter ​

Every blog includes SEO-optimized frontmatter:

markdown
---
title: "Your Compelling Title"
description: "SEO meta description (150-160 chars)"
date: 2025-01-15
tags: ["Marketing", "AI", "Content Strategy"]
author: "Your Name"
image: "/images/blog/cover.jpg"
---

Edit frontmatter directly or use the "Edit Metadata" button.

Generating Cover Images ​

  1. Click "Generate Cover Image"
  2. The AI creates a prompt based on the blog content
  3. Review the image generated with Imagen 4.0
  4. Regenerate with custom prompts if needed
  5. Click "Use This Image"

Publishing Options ​

  • Save Draft: Keep working on it later
  • Schedule: Set a publish date/time
  • Publish Now: Mark as complete
  • Export: Download as .md file
  • Push to Git: Send to GitHub/GitLab repo (see Git Integration)

Video Studio ​

Transform concepts into structured YouTube scripts.

Creating a Video Script ​

  1. Navigate to Video Studio

    • Click "Video Studio" in sidebar
    • Click "New Video Script"

  2. Enter Concept

    • Title: "How to Use AI for Content Marketing"
    • Select campaign (optional)
    • Click "Generate Script"

Video Script Structure ​

AI generates a complete script with:

1. Hook (0:00-0:15) ​

  • Attention-grabbing opening
  • Teases the value

2. Introduction (0:15-0:45) ​

  • Introduces the topic
  • Establishes credibility
  • Previews key points

3. Main Content ​

  • Structured sections (3-5 key points)
  • Includes transitions
  • Maintains engagement

4. Call to Action (CTA) ​

  • Clear next steps
  • Links and resources
  • Subscribe/follow prompt

Editing Scripts ​

  • Edit any section: Click on text to edit inline
  • Regenerate sections: Click "Regenerate" for a specific part
  • Adjust tone: Use the assistant to make it more casual/formal
  • Add B-Roll notes: Insert visual cues for editing

Thumbnail Generation ​

  1. Click "Generate Thumbnail"
  2. AI creates an eye-catching thumbnail based on video topic
  3. Customize with different prompts
  4. Download for YouTube upload

Social Posts ​

Transform long-form content into platform-optimized social posts.

Generating Social Posts from Blogs ​

  1. Open a Published Blog

    • Go to Blog Studio
    • Select a published post

  2. Click "Generate Social Posts"

    • AI creates optimized posts for:
      • LinkedIn: Professional tone, 1-2 paragraphs
      • X (Twitter): Concise thread or single post
      • Instagram: Visual-first caption with hashtags
      • Facebook: Conversational, community-focused

  3. Review Generated Posts Each post includes:

    • Platform-specific copy
    • Optimal hashtags
    • Image prompt for graphics
    • Best posting times

Customizing Social Posts ​

  • Edit Copy: Click to edit any post
  • Generate Image: Create platform-specific graphics
  • Add Your Media: Upload custom images
  • Schedule: Set publish date/time

Multi-Platform Publishing ​

  1. Review All Posts

    • Check each platform's content
    • Ensure images are optimized

  2. Schedule Strategically

    • Use AI optimizer: Click "Optimize Schedule"
    • AI distributes posts across optimal times
    • Manual override: Drag posts to specific dates/times

  3. Publish

    • Automated (coming soon): Direct publish via API integrations
    • Manual: Copy posts and publish manually
    • Export: Download all posts as a bundle

Analytics ​

Track your content performance across platforms.

Dashboard Overview ​

The Analytics dashboard shows:

  • Total Posts: Published content count
  • Engagement Rate: Average across platforms
  • Reach: Total impressions
  • Growth Trends: Follower/engagement over time

Platform Breakdown ​

View metrics by platform:

  • LinkedIn: Impressions, clicks, engagement
  • X (Twitter): Retweets, likes, replies
  • Instagram: Likes, comments, saves, shares
  • Facebook: Reactions, shares, comments

Campaign Performance ​

  • Filter by Campaign: See specific campaign results
  • Compare Campaigns: Identify top performers
  • Export Reports: Download CSV for deeper analysis

Note: Current analytics use mock data for demonstration. Production version requires social media API integrations.

Company Settings ​

Roles & Permissions ​

TendSocial AI supports team collaboration with role-based access:

RolePermissions
OwnerFull access, billing, delete company
AdminManage users, content, settings (no billing)
EditorCreate and edit content, publish
ViewerRead-only access to content and analytics

Managing Team Members ​

  1. Navigate to Company Settings

    • Click Settings icon in sidebar
    • Go to "Team" tab

  2. Invite Members

    • Click "Invite Member"
    • Enter email address
    • Select role
    • Send invitation

  3. Modify Permissions

    • Click on a team member
    • Change role
    • Remove access if needed

Billing & Subscription ​

  1. View Current Plan

    • Navigate to "Billing" tab
    • See plan details and usage

  2. Upgrade/Downgrade

    • Click "Change Plan"
    • Select new tier:
      • Starter: 1 user, 10 posts/month
      • Professional: 5 users, 100 posts/month
      • Enterprise: Unlimited users, posts, priority support

  3. Usage Tracking

    • Monitor AI token usage
    • View storage consumption
    • Track API calls

Settings & Integrations ​

Git Integration ​

Push blog posts directly to your static site repository.

Setting Up GitHub/GitLab ​

  1. Navigate to Settings → Integrations
    • Click Settings icon in sidebar
  2. Click "Connect Git Provider"
  3. Authenticate with GitHub or GitLab
  4. Select Repository for blog content
  5. Configure Paths:
    • Content Path: Where markdown files go (e.g., /content/blog)
    • Image Path: Where images are stored (e.g., /public/images)

Publishing to Git ​

When editing a blog:

  1. Click "Publish to Git"
  2. Select target repository
  3. Choose branch (main/develop)
  4. Add commit message
  5. Click "Push"

The blog markdown and images are committed to your repo, triggering your SSG build (11ty, Hugo, Jekyll, etc.).

Social Media Integrations (Coming Soon) ​

Future integrations for direct posting:

  • LinkedIn API
  • X (Twitter) API
  • Instagram Graph API
  • Facebook Graph API

API Key Management ​

  1. Navigate to Settings → API Keys
  2. Google Cloud API Key:
    • Used for Gemini and Imagen models
    • Rotate regularly for security
  3. Social Platform Keys (future):
    • Stored encrypted
    • Per-user or company-wide

Tips & Best Practices ​

For Best AI Results ​

  1. Complete Brand Guide First

    • The more detailed your brand profile, the better the AI output
    • Spend time on mission, values, and ICP

  2. Provide Context to AI Assistants

    • Instead of "Make this better"
    • Try: "Rewrite this intro to target small business owners and emphasize ROI"

  3. Iterate on Generated Content

    • AI provides a strong first draft
    • Your expertise and editing add the final polish

Content Strategy ​

  1. Plan Campaigns in Advance

    • Use the quarterly calendar view
    • Align with product launches, seasons, events

  2. Repurpose Content

    • Start with a blog post
    • Generate social posts
    • Create video script from blog
    • Maximize each piece of content

  3. Consistency Over Volume

    • Better to publish 2 high-quality posts per week
    • Than 10 rushed, off-brand posts

Social Media ​

  1. Platform-Specific Optimization

    • Don't just copy-paste across platforms
    • Use the AI-generated platform-specific versions

  2. Engage with Your Audience

    • Publishing is just the start
    • Monitor comments and respond (outside the app)

  3. Track What Works

    • Review analytics weekly
    • Double down on high-performing topics

Workflow Efficiency ​

  1. Batch Content Creation

    • Generate multiple blog ideas at once
    • Write several drafts in one session
    • Schedule a month of social posts at a time

  2. Use Templates

    • Save successful blog structures
    • Reuse campaign frameworks

  3. Collaborate Effectively

    • Editors write drafts
    • Admins review and schedule
    • Owners track ROI

Keyboard Shortcuts ​

Speed up your workflow with shortcuts (coming soon):

ActionShortcut
New Blog PostCtrl+N / Cmd+N
Save DraftCtrl+S / Cmd+S
Open Command PaletteCtrl+K / Cmd+K
Toggle SidebarCtrl+B / Cmd+B
Expand SelectionCtrl+E / Cmd+E

Getting Help ​

  • In-App Chat Assistants: Use Brand Consultant and Blog Assistant for content help
  • Documentation: Check other docs in /docs folder
  • Support: Contact support@tendsocial.ai (coming soon)
  • Community: Join our Discord/Slack (coming soon)

Happy Content Creating! 🚀

Last Updated: November 2025

TendSocial Documentation

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